Jooyoung Kim

Jooyoung Kim (Ph.D., University of Florida) is a Professor of Advertising in the Department of Advertising & Public Relations at the University of Georgia. His research seeks to advance the knowledge of how advertising interacts with branding through scientific inquiries on the structural relationships among them and their effects on consumer memory and responses, as well as the development of measurement constructs and methods related to advertising and branding.

Professor Kim teaches advertising core courses at the undergraduate and graduate levels. He is also the Executive Director of Business and Public Communication (BPC) Fellows Program, an international professional development program for communication practitioners and scholars.

He is currently the Editor-in-Chief of Journal of Interactive Advertising. He also serves International Journal of Advertising as an Associate Editor. Professor Kim is a frequent speaker and consultant for global firms, especially in South Korea, on topics related to advertising and branding.